The Olympic Games this summer will generate a huge influx of visitors from around the world. If past experience is anything to go on, the Games will provide a much needed boost to the leisure sector. There will be increased demand for hotel rooms, eating facilities and venues showing live sporting action from the Games. All sectors of the licensed trade should be prepared to take full advantage of this one-off opportunity.
Now is the time to have a careful look through your Premises Licence to make sure you will be in a position to maximise trading and profit. Check your capacity figures, hours, outside seating restrictions, and consider whether you should apply to extend or vary your Licence for the period of the Games.