The Guardian: consumers are cold about going to a big brand to help them move home

Reporting today on Guardian.co.uk a recent poll (understood to be a YouGov survey) of 1,959 consumers for legal indemnity provider First Title Insurance found that " people are generally happy with high street conveyancers yet by contrast very cool about the idea of going to a big brand to help them move house."

Reported recently about the same survey on LegalFutures.co.uk "the survey found the desire to use [a local conveyancer] was the biggest factor influencing consumers' choice of conveyancer (29%), followed by using the family solicitor (24%), estate agent recommendation (23%), and recommendation from family and friends (21%). Only 10% said they shopped around for the cheapest option, and just 4% looked for recommendations on the Internet."