Road Traffic Accidents caused by vehicle distractions
Driving requires the full attention of the driver at all times – vehicles can travel many metres in a short amount of time and distractions impede drivers’ ability to spot hazards and react in time. However, recently there has been much attention on driver distraction due to the use of mobile phones as it becomes the fastest growing factor in car accidents.
Despite laws banning their use at the wheel, government suggests that 500,000 people use a mobile phone while driving everyday. RoSPA (the Royal Society for the Prevention of Road Traffic Accidents) have confirmed that research shows that using a hand-held or hands-free mobile phone while driving is a significant distraction, and substantially increases the risk of the driver crashing. In fact, drivers who use phones, either hand-held or hands-free have been found to be four times more likely to be in a crash resulting in injuries than drivers not distracted.
Recent studies have shown that younger drivers have a significantly and consistently higher risk of causing a road crash due to distracted driving. The rise of the popular ‘selfie’ has meant that young British drivers were named as some of the most dangerous in Europe following a survey conducted by Ford Motor Company in which a third of British drivers between the ages of 18 and 25 admitted to taking pictures of themselves behind the wheel.
While older generations tend to communicate digitally with words, todays younger adults are visuals. That’s why Snapchat has quickly become the most used app by 15 to 24 year olds to share their day-to-day activities and the latest distraction putting young drivers at risk of causing serious accidents on the road.